sales training and marketing. It’s all about conserving that creativity and honestly I don’t like putting labels on things. My style changes and so will my clients, but overall I see a young crowd in my designs.
SVA: How do you survive as a Scandinavian designer?
JN: I think you need to be in-tune with your concept. Believe in your own work. Gain awareness and experience from the world beyond Scandinavia. The fashion business has worked better in other parts of the world, so seeking inspiration beyond Scandinavia is crucial.
SVA: Gallery NYC – how did this happen?
JN: I’ll tell you the whole story. I was at school, it was a really nice day but I was having a little life-crisis. Whereas I was slightly panicking about my choice of career, my product, my creativity I think it’s something creative people go through often. Then my phone rang, and it was this super long number. I decided not to answer. Then it rang again, but his time I took the call. The man on the other line introduced himself as an agent from NYC. I suspected a prank call, but he told me he had seen my designs and wanted me to come and do a show in NYC during fashion week. They told me the reason why they picked me was that my style was incredibly unique and not so much present in New York at the moment. I had a very unorthodox approach to menswear and they really liked my stuff. And that’s what lead me to get booked for Gallery during New York Fashion Week.
SVA: Finally, what do you daydream about now?
JN: Definitely getting a job and I also hope to hire a PR agency in NYC after the show. I won’t be staying in Copenhagen after graduation, I know that for sure. I need something new. The dream has always been NYC. Hopefully it’s not too far away!

Text / Madeleine Holth